Digital Advertising Vans – The future?

We’ve entered into an advertising era where advertising is no longer on your phones, your laptop, a billboard, or word of mouth.

Now we have advertising that follows you, with 4 wheels and a steering wheel. Companies such as Blue Sky Advan Hire.

Why does that matter to Car Speck Check, or indeed you?

At some point in time, we may be asked to value a mobile digital advertising van and board, and it could end up on our homepage. Believe me, stranger things have happened…

I once had to value a gully sucker (that’s not a euphemism by the way), which is a bowser and hose that cleans out the sewers. You see those things parked on the streets with the big pipe going into the drain, that’s a gully sucker.

Expensive ones cost half a million quid, and the technology can be so complex on it, that the company that builts them won’t let anyone buy them unless you pay a full-time employee to run the van and systems on board (liability reasons n’ all that).

Branding and vehicles go hand in hand. For example, when I hear Crown Victoria, I think 90’s American cop car. When I hear Optimus Prime, I think of a Peterbilt truck.

If we get an influx of digital advertising vans, and they’re all on the side of a Ford Transit, there may be connotations with the brand of vehicle used and the value of that brand.

It’s a two birds one stone approach to advertising. Not only is the vehicle being advertised, but also your brand.

If the advertisements on the billboard have a negative connotation with particular demographics, who also buy your brand of vehicle, then you may lose business. Likewise, if all the advans are Mercedes Sprinters, and they’re advertising Christmas shopping deals at Harrods, then there is a positive reinforcement across that brand.

These are the little nuances in the industry that we need to keep an eye on, especially if we need to value them at some point.

What is Out Of Home advertising, otherwise known as OOH?

Imagine you’re walking down the street or waiting for a bus, and suddenly, a vibrant ad on the side of a passing van catches your eye. That’s Out-of-Home (OOH) mobile digital advertising in action!

OOH mobile digital advertising refers to ads displayed on moving vehicles like vans or trucks. These ads are like mobile billboards, but with a high-tech twist. They use digital screens to showcase dynamic content, ranging from catchy visuals to engaging videos. So, instead of a static billboard, you have a rolling, attention-grabbing ad on the streets.

What’s interesting is that these digital ads on the move can be customized based on location and time.

For example, if you’re near a shopping district, you might see ads for a nearby store, and during lunchtime, food delivery services could pop up on the screens.

OOH mobile digital advertising is like bringing the effectiveness of traditional outdoor advertising into the digital age. It’s a way for businesses to take their message directly to the streets, reaching people where they live, work, and play. So, the next time you’re out and about, keep an eye out for these eye-catching ads on wheels!

How does digital advertising for OOH van advertising differ from traditional advertising?

Unlike regular static billboards, these ads on vans can change their messages on the fly. They’re like giant smartphones on wheels, showing cool and dynamic content.

What makes it interesting is that you can interact with them in real time. Think QR codes, hashtags, or fun animations that you can engage with instantly using your phone. Plus, they’re smart about targeting – showing you ads that actually make sense based on where you are or what you’re into.

And here’s the cool part – it’s cost-effective. No more waiting for a new poster to be printed and put up. Changes happen in a snap, saving time and money.

So, in a nutshell, digital OOH van ads are the modern, interactive, and flexible version of those big billboards you see around. They’re like a tech-savvy upgrade to the classic outdoor advertising game.

Unlike traditional methods such as static billboards, digital advertising for OOH vans allows for dynamic, targeted campaigns. It combines the advantages of mobile billboards with online platforms to precisely target audiences, track real-time performance, and interact with potential clients.

Ok, so who is advertising on these advans?

As with all advertising, whoever feels they’re gonna get the most benefit.

Mom and pop shop around the corner that you don’t know about, the advan drives past advertising said mom and pop shop 50 feet away, congratulations you’ve just been advertised to.

Pop-up food festival

Feeling peckish, you’re in luck, there’s a food festival 500 feet away in the park, all courtesy of the advan.

Big brands

Samsung have just announced a new phone, and you’ve coincidentally just dropped and smashed your phone screen beyond repair. You’ve now got Samsung on the brain before you even step foot into the store.

Politicians on the up

When elections roll around, politicians might swap the traditional campaign signs for OOH vans. It’s a modern way to take the campaign to the streets.

The list goes, and will likely be endless as we see more urban advertising take hold. Sounds like we’re only a couple of steps away from Minority Report at this point…