Privacy Policy

Last updated: June 14, 2026

Check Your Spec (“we,” “us,” or “our”) operates the website located at www.check-your-spec.com. This Privacy Policy explains what information we collect when you visit the site, how we use it, and your rights in relation to it. Please read it carefully.

1. Who We Are

Check Your Spec is an automotive data and vehicle valuation resource founded and operated by Dale Ogden. We are based in Houston, Texas, United States. If you have any questions about this policy, you can reach us through the contact form at www.check-your-spec.com/get-intouch/.

2. What Information We Collect

Information you provide directly. Our free valuation tool and VIN decoder pages do not require you to create an account, register, or submit any personal information. If you contact us through our contact form, we receive the name and email address you choose to provide along with the contents of your message.

Information collected automatically. When you visit our site, certain information is collected automatically by the third-party services described below. This includes your IP address, browser type, operating system, referring URL, pages viewed, and the date and time of your visit. We do not directly store or have access to raw log data of this kind outside of the tools listed below.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on this site. A cookie is a small text file placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of the site may not function correctly without cookies.

We use the following third-party services that place their own cookies on your device:

Google Tag Manager and Google Analytics. We use Google Tag Manager to manage tracking scripts on the site. This includes Google Analytics, which collects anonymized data about how visitors use the site, such as which pages are viewed and how long users spend on them. Google Analytics uses cookies to track sessions. You can learn more about how Google uses data at policies.google.com/technologies/partner-sites. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google AdSense. We display advertisements on this site through Google AdSense. Google and its partners use cookies to serve ads based on your prior visits to this site or other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the internet. You can opt out of personalized advertising by visiting Google Ad Settings, or you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

CarVertical Affiliate Program. This site participates in the CarVertical affiliate program. CarVertical may place tracking cookies when you click on CarVertical links or banners displayed on our site. These cookies allow CarVertical to attribute referrals and commissions. CarVertical’s privacy practices are governed by their own privacy policy, available at carvertical.com/privacy-policy.

Amazon Associates Program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. When you click an Amazon link on our site, Amazon may place cookies on your device to track referrals and attribute purchases. These cookies are governed by Amazon’s own privacy notice, available at amazon.com/privacy. We do not receive any personal data from Amazon as a result of these clicks.

4. How We Use Information

We use the information collected through the services above to understand how visitors use the site, to improve the content and tools we provide, to display relevant advertising, and to respond to contact form enquiries. We do not sell, rent, or trade your personal information to any third party.

5. Third-Party Links

Our site contains links to third-party websites including CarVertical, Amazon, Kelley Blue Book, CAP HPI, and others referenced in our content. Once you leave our site, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any third-party sites you visit.

6. Data Retention

We do not operate a user database or store personal information on our own servers. Contact form enquiries received by email are retained only as long as necessary to respond to your query. Analytics data is retained in accordance with the data retention settings of each third-party platform (typically 26 months for Google Analytics).

7. Children’s Privacy

This site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

8. Your Rights

Depending on where you are located, you may have rights regarding your personal data. These may include the right to access, correct, or delete personal data we hold about you, and the right to object to or restrict certain processing.

If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected about you, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

To exercise any of these rights, please contact us through our contact form at www.check-your-spec.com/get-intouch/. We will respond to all reasonable requests within 30 days.

9. Security

We take reasonable precautions to protect the information transmitted to and from this site. However, no internet transmission is completely secure, and we cannot guarantee the absolute security of any information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically so you are always aware of how your information is being handled. Continued use of the site after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please reach out using our contact form:

www.check-your-spec.com/get-intouch/